For-Profit Businesses and Alternate Reality Games: Past, Present, and Future

I became interested in transmedia storytelling when I was in grad school. I think it's a useful tool for business, specifically marketing.This essay examines Alternate Reality Games and how for-profit businesses use them starting from its inception in the 2000’s to present day. Popular and successful games are compared to inadequate or unsuccessful ones. Finally, predictions are made about the future implications of Alternate Reality Games. I wrote this essay as a final paper for a graduate class in December of 2012. You can read the full essay here.